2026-05-22 · Guide 10 Free SEO Tools Every Website Owner Should Use in 2026 Let’s face it: SEO tool subscriptions add up fast. Ahrefs is $129/month. SEMrush is $140/month. Even Moz Pro, the “budget” option, starts at $49/month. If you’re running a small business website, a personal blog, or a side project, dropping hundreds of dollars a month on SEO software probably isn’t in the budget.
The good news? You don’t have to. There’s a growing ecosystem of completely free SEO tools that cover the essentials: site audits, keyword research, content optimization, technical checks, and more.
Below are 10 free SEO tools that every website owner should have bookmarked.
1. SEO Textools — Free Site Audit
This one’s our own tool, and we’re putting it first because it genuinely does something most free audit tools don’t: it learns from your usage. Run a free site audit and it will check your meta tags, headings, images, links, page speed indicators, schema markup, mobile usability signals, and more.
Best for: Indie site owners who want ongoing technical SEO monitoring. Try it free.
2. Keyword Density Analyzer
Paste any content into the Keyword Density Analyzer and instantly see the frequency of every keyword.
3. SERP Preview Tool
The SERP Preview Tool shows exactly how your page will appear in Google search results.
4. Google Search Console
GSC gives you direct data from Google about your search performance and surfaces indexing errors.
5. Sitemap Parser
The Sitemap Parser lets you paste your sitemap URL and see every URL.
6. Schema Markup Generator
The Schema Markup Generator creates JSON-LD structured data.
7. Page Size Analyzer
The Page Size Analyzer checks total page size by resource type.
8. Alt Text Checker
The Alt Text Checker reports every image’s alt attribute status.
9. Google PageSpeed Insights
Google’s official tool for measuring Core Web Vitals.
10. Word Counter
The Word Counter gives you instant word and character counts.
Final Thoughts
Free SEO tools aren’t a compromise in 2026. Start with a free site audit.
Originally published at seo.textools.site
