The worst kind of outage is one nobody notices. Your metrics are green. Your dashboards are fine. Your users are quietly getting a broken experience.
I've been burned by three silent outages in my career. Here's how I catch them now.
How silent outages happen
Frontend caching the error. Your API returned a 500. Your CDN cached it. Now all users get the cached error for 10 minutes, but your API health check passes because the CDN never re-asks.
Partial feature breakage. Login works. Checkout works. The search bar silently returns empty results. Your dashboards don't track 'zero-result searches' so you don't see anything wrong.
Stale data pipelines. The data pipeline stopped running 3 hours ago. Your dashboards are showing frozen numbers but the backend looks fine.
What to monitor
Synthetic user journeys from the outside. A test user clicks login, search, checkout every 5 minutes. If any step fails, alert.
Data freshness, not just data availability. Alert on 'last data write > X minutes ago,' not just 'database is up.'
Business metrics, not just tech metrics. 'Checkouts per hour' as an alert. If it drops 50% unexpectedly, something is wrong even if all your infra is green.
Error budget burn rate. Sudden burn rate spike = something silent is happening even if individual alerts aren't firing.
The harder problem
The truly silent outages are the ones where your users go quiet because they've given up on you. No complaints, just churn. You only find out weeks later from a usage graph.
Business metric monitoring is the only defense against this. Treat conversion rate, daily active users, and session length as SLIs.
Your real job isn't to keep the servers up. It's to keep users succeeding. Monitor that.
Written by Dr. Samson Tanimawo
BSc · MSc · MBA · PhD
Founder & CEO, Nova AI Ops. https://novaaiops.com
