The 30-second CV review test recruiters actually run
Your CV gets 30 seconds of attention. Maybe.
A senior recruiter at a UK-based tech company once let me sit behind her while she went through 80 applications for a single role. She averaged 28 seconds per CV. She rejected 71 of them in that time. The 9 that survived got a second pass that took about 90 seconds each.
This is what happens to your CV in those 30 seconds — and what to fix.
Quick answer: recruiters check four things in 30 seconds — the top third of page one, the most recent role title, the company names you have worked at, and one signal of seniority. Win those four, and you survive the scan. Lose any one, and the next click is reject.
The 30-second recruiter scan
- 5 seconds — top third of page one. Name, title, summary line.
- 8 seconds — most recent job. Title, company, dates, top bullet.
- 7 seconds — companies you have worked at. Names recognisable? Brand-equity stack visible?
- 5 seconds — seniority signal. Years of experience, scope, scale, leadership.
- 5 seconds — second-page-only check. Are there impressive projects, awards, or scope they would have missed?
What they actually look for in each second
Top third of page one
Your name, your current or most recent title, and a one-line summary. This is where most CVs fail — they bury the relevant title in the middle of the page or never state it at all. Make the title match the role you are applying for as closely as honesty allows. "Senior Software Engineer" beats "Tech Lead" if the role title is "Senior Software Engineer."
Most recent job
They are looking for: relevant title, recognisable company, current or recent dates, and one bullet that signals what you actually did. The bullet matters. "Led a team of five" is better than "Software engineer responsibilities included writing code."
Companies stack
Recruiters scan the right column for company names. If you have worked at known companies, even briefly, those names buy you another 30 seconds of attention. If your companies are unknown, lean on scale ("£12M ARR SaaS, Series A") or named clients ("led the Stripe integration") to substitute.
Seniority signal
Years of experience, team size led, budget owned, revenue impact. One of these has to be visible in the first third of page one. "8 years of experience" is the lowest-effort signal; "led a team of 12" is the highest-quality.
What kills you in 30 seconds
- A summary that says "passionate," "results-driven," or "team player." All three appear in 80% of rejected CVs.
- Most recent role buried below older, more impressive ones. Reverse chronological is non-negotiable.
- A list of skills with no roles attached. Looks padded. Reads junior.
- A two-column CV where the recruiter has to scan in two directions.
- A photo. Outside specific roles and specific countries (Germany, France for some industries), it costs you on UK and US applications.
- No dates on roles. Reads as hiding something.
- A cover-letter-shaped paragraph at the top of the CV. Cover letter goes in the cover letter field.
The 5-minute fix
- Rewrite your top-of-CV summary as one sentence: [Years] of experience as [closest title to the role you want], with [strongest single proof point].
- Make sure your most recent role lists a specific scope or scale in the first bullet.
- Compress everything older than 8 years into a "Previous experience" line.
- Delete every adjective. Keep nouns and verbs.
- Run the CV through a spelling check, then read it out loud once.
Why "tailored CVs" is a real thing
A CV tailored to the specific role wins the 30-second scan. A generic CV does not. The recruiter is doing pattern-matching against the JD they were briefed on this morning. The closer your title, your top bullet, and your seniority signal match the JD, the more likely you survive the scan.
Vantage scores your CV-to-role fit and shows you exactly which gaps will fail the 30-second scan. Upload your CV, paste the JD, and the fit score plus the rewritten bullets come back in about 90 seconds. The premium plan also includes the 5-minute interview pitch deck and AI-graded mock interview.
FAQ
How long should my CV be?
One page for under 10 years experience. Two pages maximum past that. Senior roles can stretch to two; junior roles cannot. Three pages always reads as "could not edit."
Should I list every skill?
No. List the skills the JD asks for, plus three you genuinely lead with. Padded skill lists hurt more than they help — recruiters read them as inability to prioritise.
Does design matter?
Less than you think. A clean, single-column black-text CV in a standard font wins more often than a designed one — except for design, marketing, and creative roles, where a tasteful piece of layout helps.
Win the 30 seconds. The next 90 seconds become available automatically.
Try Vantage: https://aimvantage.uk
Pricing: https://aimvantage.uk/pricing
