Amazon pushed Nintendo for illegal preferential treatment during the DS era, prompting Nintendo to stop selling consoles to Amazon entirely.
Key takeaways
- Reggie Fils-Aimé Reveals Amazon Pressured Nintendo to Break the Law During DS Era
- Amazon once pushed Nintendo to give it illegal preferential treatment, former Nintendo of America President Reggie Fils-Aimé said during a recent lecture at NYU. Fils-...
- During the mid-2000s, Amazon was hungry for dominance in consumer electronics and saw Nintendo’s wildly popular DS handheld as a key wedge. But Fils-Aimé revealed that...
- Nintendo’s response was surgical: it simply cut Amazon out. For years, major hardware launches—including the DS and Wii—bypassed Amazon, forcing consumers toward brick...
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