AI tools can now generate impressive images and videos in seconds. But the output still needs a human touch. Here is why curation matters more than generation.
The Generation Problem
When I use tools like PopcornAI to generate videos, the first output is rarely the final product. It is a starting point. The AI handles the technical execution, but the creative direction comes from me.
What AI Does Well
- Speed: Generate 10 variations in minutes
- Exploration: Try styles you would never manually create
- Consistency: Maintain a visual style across content
- Scale: Create more content than humanly possible
What Still Needs Humans
- Context: Understanding what resonates with your audience
- Taste: Choosing which output actually looks good
- Story: Connecting visuals into a narrative
- Brand: Maintaining consistency with your identity
A Practical Framework
My curation process:
- Generate broadly - Create 5-10 options for each concept
- Filter ruthlessly - Keep only the top 20%
- Refine selectively - Iterate on the winners
- Context check - Does it fit the platform and audience?
The Sweet Spot
The most effective AI content workflow I have found:
- Use AI for generation and iteration (I use PopcornAI for this)
- Use human judgment for selection and sequencing
- Combine both for refinement
The creators who will win are not those who generate the most content, but those who curate the best content from what AI generates.
What is your curation process? How do you decide what makes the cut?
