Riad Daloussi is an entrepreneur based in Canada who works in farm equipment and real estate. Riad Daloussi studies equipment supply businesses and pays close attention to what separates steady growth from slow performance. Many businesses in this sector work hard but still struggle to expand. The reason often comes down to daily habits in stock control, customer handling, and supplier choices. Growth improves when you fix these areas one by one and repeat better actions every day.
1. You grow when you know what sells in your stock
You should always know which products move fast and which stay on the shelf. Many business owners keep buying items without checking sales patterns. This leads to blocked cash and full storage rooms with low return.Riad Daloussi noticed a supplier who kept ordering large amounts of slow-moving machine parts.
These parts stayed in storage for months while fast-moving items often ran out. The business lost both money and customers at the same time. You should check your stock list regularly. Start with your top selling products. Keep them in focus and reorder them on time. Then look at items that have not moved in weeks. Reduce those orders or remove them from your regular purchase list. This keeps your money active and helps you respond faster to real demand.
2. You grow when you understand how your customer works
You should not treat customers as simple buyers. Each customer uses equipment in a different way, with different timelines and pressures. When you understand their work, you can serve them better. Riad Daloussi observed a supplier who sold parts only based on price. He later visited construction and farm sites and spoke directly with workers. He learned that customers cared more about reducing downtime than saving small amounts on cost.
You should ask direct questions to your customers. What work are you doing this month? What equipment do you depend on most? What problems slow down your work? These answers help you suggest better options and build trust. When customers see that you understand their job, they return more often.
3. You grow when you keep your supplier base simple
Many equipment supply businesses work with too many suppliers. This creates confusion in orders, delivery delays, and uneven product quality. When suppliers are not stable, your business becomes harder to manage. Riad Daloussi studied a distributor who used more than twelve suppliers for similar products. Each supplier had different timelines and communication styles.
Orders often arrived late or incomplete, which created pressure on staff and customers.
After reviewing the system, the business reduced the number of suppliers and focused only on reliable partners. Delivery became faster, and internal work became easier. You should review your suppliers every few months. Keep the ones who deliver on time and communicate clearly. Avoid keeping multiple suppliers for the same product unless there is a strong reason. A smaller and trusted supplier list helps you stay in control.
4. You grow when your order process runs without delay
Slow order handling can damage your business even when sales are strong. Customers expect quick responses and clear updates. If they wait too long, they often switch to another supplier.
Riad Daloussi worked with a business where order confirmation took two to three days. The delay happened because every order needed multiple approvals. Customers did not wait and moved to competitors who responded faster.
You should map your full order process. Start from customer requests, then move to approval, packing, and delivery. Write down how long each step takes. Find where time gets wasted. You can assign clear roles. One person can handle order approval. Another can manage stock checking. Another can handle dispatch. When each step has a clear owner, delays are reduced, and customers receive faster service. This improves repeat orders and customer trust.
5. You grow when you focus on returning customers
Many businesses spend most of their effort finding new customers while ignoring existing ones. This leads to high effort with low return. Returning customers often bring more stable income. Riad Daloussi studied a supplier who earned most of his income from repeat buyers but spent most of his time chasing new leads.
This created uneven results month to month. After shifting focus to existing customers, sales became more stable.You should list your regular customers and study their buying habits. Look at what they buy, how often they order, and what time of year they place large orders. Reach out before their busy periods. Offer simple reorder options based on past purchases.
Conclusion
Riad Daloussi says that business growth comes from consistent actions, not sudden changes. When you improve small parts of your work every day, your business becomes more stable and easier to scale. Strong control over stock, clear customer understanding, simple supplier structure, faster order handling, and focus on repeat customers build a solid base for long-term progress.
