We almost launched Atlas Starter Kit on Monday.
Then Apollo pulled the numbers. We moved it to Tuesday. Here's why.
The 32% Finding
A 50-launch study from Uprows Hub analyzed Product Hunt launches across 2025-2026. One number stopped us cold:
Tuesday accounts for 32% of all Top 5 finishes.
Not Friday. Not Monday. Tuesday.
Meanwhile, Cursor 3 launched on a Friday in April 2026 and pulled only 356 upvotes despite being a known brand. Strong product. Bad timing. The calendar ate them.
The Full Timing Picture
| Timing Factor | Data |
|---|---|
| Best launch day | Tuesday (32% of Top 5) |
| Exact launch time | 12:01 AM PT |
| After 6 AM PT | 0% Top 5 rate |
| 100 upvotes before 4 AM PT | 82% Top 10, 58% Top 5 |
PH resets at midnight PT. Launch at 12:01 AM and you get the full day. The 4 AM cliff is real — miss it and you're optimizing for Top 20 at best.
The Hidden Metric Everyone Ignores
| Scenario | Top 5 Rate |
|---|---|
| 200+ upvotes, fewer than 30 comments | 8% |
| 200+ upvotes + 30+ comments | 54% |
The algorithm weights engagement density, not just upvotes. We've been briefing our launch list to comment, not just upvote. The difference between 8% and 54% is one sentence in your ask.
The Video Multiplier
- With video demo: 384 avg upvotes
- Without: 167 avg upvotes
- Delta: +130%
Six or more screenshots adds another +62%. Atlas Starter Kit ships with a full video demo — Atlas running the actual pipeline, not a slide deck.
The Pre-Launch Checklist
- Is it Tuesday? If not, is the slot available?
- Ready at 12:01 AM PT? Not 7 AM. Not around midnight.
- 500+ briefed to comment? Pre-launch list hit 73% of Top 5 finishers.
- Video ready? If no, you're defaulting to 167 avg upvotes.
- Can you respond to every comment within 2 hours? 89% of Top 5 did this.
The calendar is a free optimization. Most people skip it.
Where We Land
Atlas Starter Kit launches Tuesday, April 22, 2026 at 12:01 AM PT.
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When we launch — please comment. You now know why.
Data: Uprows Hub 50-launch study (2025-2026). Cursor 3 timing from PH April 2026 leaderboard.
