Shopify stores have become one of the most traded digital assets. Whether you run a dropshipping operation, a DTC brand, or a print-on-demand shop — there are buyers actively looking.
E-Commerce Valuations in 2026
Shopify stores typically sell for 2-4x annual net profit. The key word is net — buyers care about profit after COGS, ad spend, and platform fees.
| Store Type | Typical Multiple | Timeline |
|---|---|---|
| Dropshipping | 1.5-2.5x profit | 5-14 days |
| DTC Brand | 2.5-4x profit | 7-30 days |
| Print on Demand | 1.5-2x profit | 5-10 days |
What Buyers Look For
1. Traffic sources. Organic traffic commands premium over paid. A store dependent on Facebook ads is riskier than one with SEO traffic.
2. Supplier relationships. Documented, reliable suppliers are a major asset. Exclusivity agreements add significant value.
3. Brand equity. Social media following, email list, repeat customer rate. These signal a real brand vs a commodity store.
4. Clean financials. Shopify analytics, ad account data, profit margins documented monthly.
According to Statista, US e-commerce revenue exceeded $1.1 trillion in 2025 — and a growing share of that flows through small independent stores.
Where to Sell Your Store
- ExitBid — Auction format, 5-day sales, zero commission. Every listing verified.
- Flippa — Largest marketplace, high volume but variable buyer quality.
- Empire Flippers — Premium broker, 15% commission, $100K+ minimum.
For valuation guidance: How to Value an Online Business
Preparing Your Store
- Clean up your Shopify admin — remove test orders, organize products
- Document supplier contacts and agreements
- Screenshot 12 months of revenue and profit data
- List all connected services (email, ads, apps)
- Calculate exact monthly hours for maintenance
The e-commerce acquisition market is active. If your store is profitable and documented — it will sell.
